I declared 2021 the year of candles. I've been working on two new candle collections which will contain 16 new candle scents!

It's been quite the wild ride, especially when it comes to the research and development that I've had to put in. 

I've been thinking a lot about why I gravitate towards botanically based ingredients. I use soy wax and focus on botanical fragrances. More on botanical scent in another post, for now let's talk about wax.

I use 100% North American soy wax in all of my candles.

Soy wax is not certified organic - no soy wax is. 99% of all soy in the world is genetically modified. It is an organic material and a renewable resource but to say it's "organic" would not be true.

I don't put any additives in. Lots of candle companies like to add other waxes to give a smooth finish. In my own testing I've found things like coconut wax impede scent throw. 

Here are my top three reasons for choosing to use soy wax as the base for my candles.

1. Soy wax burns longer

I know soy gets touted as the green wax. I think there's a ton of greenwashing out there. Yes, it's biodegradable and renewable. That's not why I use it. I use it because it burns longer. For instance, my small 4 oz candles will burn for 25-30 hours. 

2. Soy wax burns cleaner

Soy wax doesn't smoke like paraffin (and coconut). This means no sooty walls. Who wants to add more cleaning to their list, NOT me!

3. Soy wax has great scent throw

Soy wax has a low melt point which makes it the perfect base for essential oils. Botanical scents are more delicate and the lower melt point helps them to open up and be enjoyed.

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For now, shop the element candles in the online store!